The onslaught of COVID-19 pandemic in the month of March 2020 changed the way life was perceived to be, not just in our country, but the world over. All activities came to a standstill. ‘Stay Home, stay safe’ became the slogan of our lives. Suddenly, staying alive, surviving became the only thing and all other things could wait. Once the initial novelty faded off, the reality hit in and it hit hard. The season of harvest had just announced a bumper crop this year.
The crop was harvested and ready, but there was no way it could be packed, loaded and dispatched to the market. Farmers didn’t know whether to rejoice or cry. Vegetables and fruits were rotting, as they could not be transported even to the local and neighboring markets. Mr. M. Karunakar Reddy, rose to the occasion, once again and bridged the gap by taking the organic produce right from the farm to the home of the consumer. It was a daunting task and called for tedious planning, cumbersome logistics and innumerable hurdles. But, he along with his team met the challenges squarely and overcame them.
Reddy Organics was a boon to the organic farmers as they were assured of good returns for their perishable goods. The official machinery too came forward and encouraged the just cause and thus the helpless farmers found their prayers answered.
In just three months, Reddy Organics delivered – 2238 metric tons for farm fresh fruits including, mangoes, sweet lime, Sapota watermelon, papaya and lemons from 238 farmer from the state of Telangana and Andhra Pradesh. Today it is shaping up into a conglomeration of organic farmers and consumers with a projected turnover of Rs.50 core rupees in the first year. The plan is to set up stand-alone sales counters across the states of Telangana and Andhra Pradesh for the sale of organic produce and through online sales. What makes Reddy Organics unique is that it is the bridge creating “direct sales movement between the rural producers and the urban consumers.” Reddy Organics procures directly from the farmers through contract farming and the farmers get back a minimum 75% from the sales price as sales do not go through any middlepersons, balance 25% use for the operations.
It is just the beginning. We have many ambitious projects in the pipeline.
With the intention of expanding our horizon we've launched this website with a vivid range of pre-curated gift boxes making it easily available to all. We aim at delivering exquisite experiences and translating emotions in the best of ways.
Welcome to the gift of giving and receiving.
Total Man Hours